Managing R&D and New Product Development
|Author:||Zedtwitz, M., Friesike, S., & Gassmann, O.|
|Published in:||Dodgson, M., Gann, D., & Phillips, N. (Eds.), Oxford Handbook of Innovation Management. Oxford: Oxford University Press.|
|Type:||Book contributions and chapters|
This article examines the importance of R&D and new product development and explores their management. It describes three central aspects of managing R&D and new product development in firms: the product development funnel, R&D portfolio management, and R&D organization. Concepts such as the ‘fuzzy front end’ are introduced. It concludes with an outlook of trends affecting the future of R&D management.
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