Zedtwitz, M., Friesike, S., & Gassmann, O.

Published in:

Dodgson, M., Gann, D., & Phillips, N. (Eds.), Oxford Handbook of Innovation Management. Oxford: Oxford University Press.




Book contributions and chapters

This article examines the importance of R&D and new product development and explores their management. It describes three central aspects of managing R&D and new product development in firms: the product development funnel, R&D portfolio management, and R&D organization. Concepts such as the ‘fuzzy front end’ are introduced. It concludes with an outlook of trends affecting the future of R&D management.