How TikTok Science Communicators Navigate Norms and Values in the Age of Generative AI

This article explores the evolving phenomenon of science communication in social media and the norms and values that shape these online spaces. We interviewed science communicators on TikTok, one of the most popular social media platforms globally, about using generative AI to produce science-related social media content. We found that authenticity, creativity, and academic integrity are central values of online science communication and shed light on how these spaces operate.