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Business Model Development for Autonomous Electric Vehicles in Shared Fleets in Multinational Original Equipment Manufacturers (OEMs)

Author: Göcke, L., & Meier, P.
Published in: K.Degirmenci, T. Cerbe, & W. Pfau (Eds.), Electric Vehicles in Shared Fleets (pp. 125-144). Singapore: World Scientific Publishing.
Year: 2022
Type: Book contributions and chapters
DOI: 10.1142/9781800611429_0006

This chapter addresses the two-fold challenge for multinational Original Equipment Manufacturers (OEMs) to develop/adapt business models to the disruptive technological developments associated with shared fleets of autonomous electric vehicles (SAEVs). The promises of SAEVs are to increase road safety, to decrease traffic congestion, to optimise energy consumption, and to convert parking areas into living spaces (e.g., houses, parks). The prediction for autonomous vehicles in the USA in 2045 varies between 24.8% and 87.2% (Bansel and Kockelman 2017). Diffusion of autonomous vehicles is not only dependent on the technological capabilities and the regulations but also on the business models designed to create and capture value. These business models are co-evolving with technologies, user preferences, infrastructures, and regulations into a new socio-technical system of mobility. The emerging socio-technical systems will vary by country or even by city. In order to cope with the differences, some OEMs are creating multinational fields of experimentation to identify suitable business models for a particular setting.

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Philip Meier

Assoziierter Doktorand: Innovation, Entrepreneurship & Gesellschaft