Algorithms Just Want Attention: Consumers’ Resistance Through Digital Detoxing
Author: | Humayun, M., von Richthofen, G., & Golf-Papez, M. |
Published in: | Advances in Consumer Research, 49 |
Year: | 2021 |
Type: | Academic articles |
Algorithms run the world and in this increasingly monetized world – all they want is attention. We focus on consumers resisting algorithmic control through the practice of ‘digital detoxing’ or social media breaks. Based on ethnographic/netnographic data, we analyze how consumers are taking back control of their digital lives.
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Georg von Richthofen, Dr.
Senior Researcher & Projektleiter: Innovation, Entrepreneurship & Gesellschaft
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