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Algorithms Just Want Attention: Consumers’ Resistance Through Digital Detoxing

Author: Humayun, M., von Richthofen, G., & Golf-Papez, M.
Published in: Advances in Consumer Research, 49
Year: 2021
Type: Academic articles

Algorithms run the world and in this increasingly monetized world – all they want is attention. We focus on consumers resisting algorithmic control through the practice of ‘digital detoxing’ or social media breaks. Based on ethnographic/netnographic data, we analyze how consumers are taking back control of their digital lives.

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