Algorithms Just Want Attention: Consumers’ Resistance Through Digital Detoxing
Humayun, M., von Richthofen, G., & Golf-Papez, M.
Advances in Consumer Research, 49
Algorithms run the world and in this increasingly monetized world – all they want is attention. We focus on consumers resisting algorithmic control through the practice of ‘digital detoxing’ or social media breaks. Based on ethnographic/netnographic data, we analyze how consumers are taking back control of their digital lives.