{"id":77241,"date":"2021-06-10T13:17:57","date_gmt":"2021-06-10T11:17:57","guid":{"rendered":"https:\/\/www.hiig.de\/?p=77241"},"modified":"2023-03-28T14:04:26","modified_gmt":"2023-03-28T12:04:26","slug":"myth-ai-is-disrupting-knowledge-work","status":"publish","type":"post","link":"https:\/\/www.hiig.de\/en\/myth-ai-is-disrupting-knowledge-work\/","title":{"rendered":"Myth: AI is disrupting knowledge work"},"content":{"rendered":"\n<p>Recently, applications based on machine learning have made enormous progress and can now take over tasks such as translations, document search or image recognition. Now, many fear that knowledge work will fundamentally change and eventually many knowledge workers will lose their jobs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Myth<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>AI is disrupting knowledge work.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"324\" height=\"189\" src=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2021\/03\/Busted-dark-tilted.png\" alt=\"\" class=\"wp-image-75375\" srcset=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2021\/03\/Busted-dark-tilted.png 324w, https:\/\/www.hiig.de\/wp-content\/uploads\/2021\/03\/Busted-dark-tilted-60x35.png 60w, https:\/\/www.hiig.de\/wp-content\/uploads\/2021\/03\/Busted-dark-tilted-180x105.png 180w, https:\/\/www.hiig.de\/wp-content\/uploads\/2021\/03\/Busted-dark-tilted-50x29.png 50w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Indeed, companies are using AI applications to automate or augment very specific parts of knowledge work. However, new tasks are created in the process and the tasks that can be automated are usually very modular and delimited. Knowledge work relates to tasks in which knowledge, rather than services or physical goods, must be developed and deployed at the core.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Watch the talk<\/h2>\n\n\n\n<div class=\"lyte-wrapper\" style=\"width:420px;max-width:100%;margin:5px auto;\"><div class=\"lyMe\" id=\"WYL_o4gjk1i4i3c\"><div id=\"lyte_o4gjk1i4i3c\" data-src=\"https:\/\/www.hiig.de\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2Fo4gjk1i4i3c%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/o4gjk1i4i3c\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hiig.de\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fo4gjk1i4i3c%2F0.jpg\" alt=\"YouTube video thumbnail\" width=\"420\" height=\"216\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px auto;\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Materials<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td><i class=\"fa fa-desktop\" style=\"padding: 0 20px; vertical-align: top;\"><\/i><\/td><td><a href=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2021\/06\/AI-is-disrupting-knowledge-work-Hendrik-Send.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Folien der Pr\u00e4sentation<\/a><\/td><\/tr><tr><td><i class=\"fa fa-book\" style=\"padding: 0 20px; vertical-align: top;\"><\/i><\/td><td>SCHL\u00dcSSELLITERATUR<br><br>Bundesministerium f\u00fcr Arbeit und Soziales (2020). <em><a href=\"https:\/\/eu2020-reader.bmas.de\/de\/neue-arbeitswelt-menschliche-arbeitswelt\/ki-und-wissensarbeit-implikationen-moeglichkeiten-und-herausforderungen\/\" target=\"_blank\" rel=\"noreferrer noopener\">KI und Wissensarbeit \u2013 Implikationen, M\u00f6glichkeiten und Herausforderungen<\/a><\/em>. Eu2020.&nbsp;<br><br>Malone, T., Rus, D. &amp; Laubacher, R. (2020). <em><a href=\"https:\/\/workofthefuture.mit.edu\/wp-content\/uploads\/2020\/12\/2020-Research-Brief-Malone-Rus-Laubacher2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Artificial Intelligence and the Future of Work<\/a><\/em>, Research Brief 17. <br><br>Send, H. &amp; Friesike, S. (2020). <em><a href=\"https:\/\/www.focus.de\/digital\/dldaily\/new-work\/algorithmen-am-arbeitsplatz-job-killer-ki-wie-uns-untergangs-szenarien-von-den-wichtigen-fragen-ablenken_id_10710087.html\" target=\"_blank\" rel=\"noreferrer noopener\">Job-Killer KI? Wie uns Untergangs-Szenarien von den wirklich wichtigen Fragen ablenken<\/a><\/em>. Focus. <br><br>ZUSATZLITERATUR<br><br>Harari, Y. N. (2017). <em>Homo Deus: A History of Tomorrow<\/em>. HarperCollins Publisher&nbsp;<br><br>Agrawal, A., Gans, J. &amp; Goldfarb, A. (2018). <em>Prediction Machines: The Simple Economics of Artificial Intelligence<\/em>. Harvard Business Review Press.&nbsp;<br><br>Netflix (2017, 29. Dezember). <em>Black mirror Season 4, Episode 5 Metalhead&nbsp;&nbsp;<\/em><\/td><\/tr><tr><td><i class=\"fa fa-magic\" style=\"padding: 0 20px; vertical-align: top;\"><\/i><\/td><td>UNICORN IN THE FIELD<br><br><a href=\"https:\/\/iris.ai\/author\/anita\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anita Schj\u00f8ll Brede<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">About the author<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1187\" height=\"667\" src=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2013\/03\/3-Cropped.jpg\" alt=\"Hendrik Send\" class=\"wp-image-53832\" srcset=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2013\/03\/3-Cropped.jpg 1187w, https:\/\/www.hiig.de\/wp-content\/uploads\/2013\/03\/3-Cropped-60x34.jpg 60w, https:\/\/www.hiig.de\/wp-content\/uploads\/2013\/03\/3-Cropped-800x450.jpg 800w, https:\/\/www.hiig.de\/wp-content\/uploads\/2013\/03\/3-Cropped-768x432.jpg 768w, https:\/\/www.hiig.de\/wp-content\/uploads\/2013\/03\/3-Cropped-180x101.jpg 180w, https:\/\/www.hiig.de\/wp-content\/uploads\/2013\/03\/3-Cropped-1024x576.jpg 1024w, https:\/\/www.hiig.de\/wp-content\/uploads\/2013\/03\/3-Cropped-400x225.jpg 400w, https:\/\/www.hiig.de\/wp-content\/uploads\/2013\/03\/3-Cropped-200x112.jpg 200w, https:\/\/www.hiig.de\/wp-content\/uploads\/2013\/03\/3-Cropped-50x28.jpg 50w, https:\/\/www.hiig.de\/wp-content\/uploads\/2013\/03\/3-Cropped-550x309.jpg 550w, https:\/\/www.hiig.de\/wp-content\/uploads\/2013\/03\/3-Cropped-600x337.jpg 600w\" sizes=\"auto, (max-width: 1187px) 100vw, 1187px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Prof. Dr. Hendrik Send<\/strong><\/p>\n\n\n\n<p>Project lead at the Alexander von Humboldt Institute for Internet and Society and Professor for Business Administration at HTW Berlin<\/p>\n\n\n\n<p>Hendrik Send is project leader in the research area \u201cInternet-enabled Innovation\u201d at the Humboldt Institute for Internet and Society. Also, he is professor for Business Administration at HTW Berlin. Prior to this he studied physics, he holds a diploma in Electronic Business at the UdK Berlin and did his PhD at the Universit\u00e4t St. Gallen about Innovation-Communities and idea generation.<\/p>\n\n\n\n<p>Linkedin: <a href=\"http:\/\/www.linkedin.com\/in\/hsend\">www.linkedin.com\/in\/hsend<\/a>&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why, AI?<\/h2>\n\n\n\n<p>This post is part of our project \u201cWhy, AI?\u201d. It is a learning space which helps you to find out more about the myths and truths surrounding automation, algorithms, society and ourselves. It is continuously being filled with new contributions.<\/p>\n\n\n\n<p style=\"text-align: center;\"><a class=\"action\" href=\"https:\/\/www.hiig.de\/en\/dossier\/why-ai\/\" target=\"_blank\" rel=\"noopener\">Explore all myths<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.hiig.de%2Fen%2Fmyth-ai-is-disrupting-knowledge-work%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button bluesky shariff-nocustomcolor\" style=\"background-color:#84c4ff\"><a href=\"https:\/\/bsky.app\/intent\/compose?text=Myth%3A%20AI%20is%20disrupting%20knowledge%20work https%3A%2F%2Fwww.hiig.de%2Fen%2Fmyth-ai-is-disrupting-knowledge-work%2F  via @hiigberlin.bsky.social\" title=\"Share on Bluesky\" aria-label=\"Share on Bluesky\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0085ff; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"20\" height=\"20\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\"><path class=\"st0\" d=\"M4.89,3.12c2.07,1.55,4.3,4.71,5.11,6.4.82-1.69,3.04-4.84,5.11-6.4,1.49-1.12,3.91-1.99,3.91.77,0,.55-.32,4.63-.5,5.3-.64,2.3-2.99,2.89-5.08,2.54,3.65.62,4.58,2.68,2.57,4.74-3.81,3.91-5.48-.98-5.9-2.23-.08-.23-.11-.34-.12-.25,0-.09-.04.02-.12.25-.43,1.25-2.09,6.14-5.9,2.23-2.01-2.06-1.08-4.12,2.57-4.74-2.09.36-4.44-.23-5.08-2.54-.19-.66-.5-4.74-.5-5.3,0-2.76,2.42-1.89,3.91-.77h0Z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mailto shariff-nocustomcolor\" style=\"background-color:#a8a8a8\"><a href=\"mailto:?body=https%3A%2F%2Fwww.hiig.de%2Fen%2Fmyth-ai-is-disrupting-knowledge-work%2F&subject=Myth%3A%20AI%20is%20disrupting%20knowledge%20work\" title=\"Send by email\" aria-label=\"Send by email\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Recently, applications based on machine learning have made enormous progress and can now take over tasks such as translations, document search or image recognition. <\/p>\n","protected":false},"author":289,"featured_media":77236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1289,1582,7],"tags":[686,1249,1244,1229],"class_list":["post-77241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-ftif-ai-and-society","category-uncategorized-en","tag-ki-2","tag-wandel-der-wissensorganisation-en","tag-why-ai-en","tag-zukunft-der-arbeit-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Myth: AI is disrupting knowledge work &#8211; Digital Society Blog<\/title>\n<meta name=\"description\" content=\"We investigate how companies innovate knowledge work with AI. 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