{"id":76562,"date":"2021-05-19T14:28:57","date_gmt":"2021-05-19T12:28:57","guid":{"rendered":"https:\/\/www.hiig.de\/?p=76562"},"modified":"2023-03-28T14:04:45","modified_gmt":"2023-03-28T12:04:45","slug":"myth-ai-algorithms-decide-what-you-see-online","status":"publish","type":"post","link":"https:\/\/www.hiig.de\/en\/myth-ai-algorithms-decide-what-you-see-online\/","title":{"rendered":"Myth: AI algorithms decide what you see online"},"content":{"rendered":"\n<p>There\u2019s more than one myth about algorithmic visibility regimes: one posits that AI algorithms are tools used unilaterally by corporations to control what we see;&nbsp; the other argues that these algorithms are mere mirrors, and we are the ones who control what we see online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Myth<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>AI algorithms decide what you see online.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"324\" height=\"189\" src=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2021\/03\/Busted-dark-tilted.png\" alt=\"\" class=\"wp-image-75375\" srcset=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2021\/03\/Busted-dark-tilted.png 324w, https:\/\/www.hiig.de\/wp-content\/uploads\/2021\/03\/Busted-dark-tilted-60x35.png 60w, https:\/\/www.hiig.de\/wp-content\/uploads\/2021\/03\/Busted-dark-tilted-180x105.png 180w, https:\/\/www.hiig.de\/wp-content\/uploads\/2021\/03\/Busted-dark-tilted-50x29.png 50w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Some say that AI algorithms decide what we see online; others argue that algorithms just do what we tell them to do. Neither idea is really accurate. What we see online is the result of several relationships between several actors and things &#8212; users and algorithms but also platforms, coders, data, interfaces etc. It is key to understand the inequality that marks these relationships.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Watch the talk<\/h2>\n\n\n\n<div class=\"lyte-wrapper\" style=\"width:420px;max-width:100%;margin:5px auto;\"><div class=\"lyMe\" id=\"WYL_XcCgQZ8u3Oc\"><div id=\"lyte_XcCgQZ8u3Oc\" data-src=\"https:\/\/www.hiig.de\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2FXcCgQZ8u3Oc%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/XcCgQZ8u3Oc\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hiig.de\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FXcCgQZ8u3Oc%2F0.jpg\" alt=\"YouTube video thumbnail\" width=\"420\" height=\"216\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px auto;\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Materials<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td><i class=\"fa fa-desktop\" style=\"padding: 0 20px; vertical-align: top;\"><\/i><\/td><td><a href=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2021\/05\/AI-decides-what-you-see-online.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Presentation<\/a><\/td><\/tr><tr><td><i class=\"fa fa-book\" style=\"padding: 0 20px; vertical-align: top;\"><\/i><\/td><td>KEY LITERATURE<br><br>Bucher, T. (2018). IF\u2026THEN: Algorithmic power and politics. Oxford: Oxford University Press.<br><br>Gillespie, T. (2013). The relevance of algorithms. In T. Gillespie, J. B. Pablo &amp; K. A. Foot (Eds.), Media technologies: Essays on communication, materiality, and society (pp. 167-193). Cambridge, MA: MIT Press.<br><br>Introna, L. and H. Nissenbaum (2000). &#8220;Shaping the Web: Why the Politics of Search Engines Matters.&#8221; The Information Society 16(3): 1-17.<\/td><\/tr><tr><td><i class=\"fa fa-magic\" style=\"padding: 0 20px; vertical-align: top;\"><\/i><\/td><td>UNICORN IN THE FIELD<br><br>The <a href=\"https:\/\/socialmediacollective.org\">Social Media Collective<\/a> is \u2018a network of social science and humanistic researchers\u2019, funded by Microsoft but working on their own independent agendas. Much of what they do concerns the broad field of platforms\u2019 algorithmic visibility, and often helps steer debates on the theme.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">About the author<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2020\/02\/Joao-Magalhaes_5184-1200x675.jpg\" alt=\"Jo\u00e3o Magalh\u00e3es | HIIG\" class=\"wp-image-66139\" srcset=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2020\/02\/Joao-Magalhaes_5184-1200x675.jpg 1200w, https:\/\/www.hiig.de\/wp-content\/uploads\/2020\/02\/Joao-Magalhaes_5184-60x34.jpg 60w, https:\/\/www.hiig.de\/wp-content\/uploads\/2020\/02\/Joao-Magalhaes_5184-800x450.jpg 800w, https:\/\/www.hiig.de\/wp-content\/uploads\/2020\/02\/Joao-Magalhaes_5184-768x432.jpg 768w, https:\/\/www.hiig.de\/wp-content\/uploads\/2020\/02\/Joao-Magalhaes_5184-180x101.jpg 180w, https:\/\/www.hiig.de\/wp-content\/uploads\/2020\/02\/Joao-Magalhaes_5184-1024x576.jpg 1024w, https:\/\/www.hiig.de\/wp-content\/uploads\/2020\/02\/Joao-Magalhaes_5184-400x225.jpg 400w, https:\/\/www.hiig.de\/wp-content\/uploads\/2020\/02\/Joao-Magalhaes_5184-200x112.jpg 200w, https:\/\/www.hiig.de\/wp-content\/uploads\/2020\/02\/Joao-Magalhaes_5184-50x28.jpg 50w, https:\/\/www.hiig.de\/wp-content\/uploads\/2020\/02\/Joao-Magalhaes_5184-550x309.jpg 550w, https:\/\/www.hiig.de\/wp-content\/uploads\/2020\/02\/Joao-Magalhaes_5184-600x338.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Jo\u00e3o Carlos Magalh\u00e3es<\/strong><\/p>\n\n\n\n<p>Senior researcher at the Alexander von Humboldt Institute for Internet and SocietyMuch of Jo\u00e3o\u2019s work explores the political and moral ramifications of algorithmic media and technologies. At the HIIG, he heads an <a href=\"https:\/\/www.hiig.de\/en\/project\/platform-governance-and-copyright\/\">EU-funded project<\/a> that is mapping out social media platforms\u2019 governance structures, with a focus on copyright policies and automated filters. In 2020, he was awarded a fellowship from the Wikimedia Foundation to help create an open database of platforms\u2019 policies.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why, AI?<\/h2>\n\n\n\n<p>This post is part of our project \u201cWhy, AI?\u201d. It is a learning space which helps you to find out more about the myths and truths surrounding automation, algorithms, society and ourselves. It is continuously being filled with new contributions.<\/p>\n\n\n\n<p style=\"text-align: center;\"><a class=\"action\" href=\"https:\/\/www.hiig.de\/en\/dossier\/why-ai\/\" target=\"_blank\" rel=\"noopener\">Explore all myths<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.hiig.de%2Fen%2Fmyth-ai-algorithms-decide-what-you-see-online%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button bluesky shariff-nocustomcolor\" style=\"background-color:#84c4ff\"><a href=\"https:\/\/bsky.app\/intent\/compose?text=Myth%3A%20AI%20algorithms%20decide%20what%20you%20see%20online https%3A%2F%2Fwww.hiig.de%2Fen%2Fmyth-ai-algorithms-decide-what-you-see-online%2F  via @hiigberlin.bsky.social\" title=\"Share on Bluesky\" aria-label=\"Share on Bluesky\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; 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background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>One myth posits that AI algorithms are tools used unilaterally by corporations to control what we see;  the other argues that these algorithms are mere mirrors, and we are the ones who control what we see online.<\/p>\n","protected":false},"author":317,"featured_media":76559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1289,1582],"tags":[686,1244],"class_list":["post-76562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-ftif-ai-and-society","tag-ki-2","tag-why-ai-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Myth: AI algorithms decide what you see online &#8211; Digital Society Blog<\/title>\n<meta name=\"description\" content=\"Algorithmic visibility is governed by complex and unequal relationships between various actors and things.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hiig.de\/en\/myth-ai-algorithms-decide-what-you-see-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Myth: AI algorithms decide what you see online &#8211; Digital Society Blog\" \/>\n<meta property=\"og:description\" content=\"Algorithmic visibility is governed by complex and unequal relationships between various actors and things.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hiig.de\/en\/myth-ai-algorithms-decide-what-you-see-online\/\" \/>\n<meta property=\"og:site_name\" content=\"HIIG\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-19T12:28:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-28T12:04:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2021\/05\/169-HD-\u2013-AI-decides-what-to-see.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jo\u00e3o Carlos Vieira Magalh\u00e3es\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jo\u00e3o Carlos Vieira Magalh\u00e3es\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Myth: AI algorithms decide what you see online &#8211; 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