{"id":46128,"date":"2018-03-23T14:10:09","date_gmt":"2018-03-23T13:10:09","guid":{"rendered":"https:\/\/www.hiig.de\/?p=46128"},"modified":"2021-02-10T16:51:43","modified_gmt":"2021-02-10T15:51:43","slug":"no-youtubes-trolls-wont-destroy-wikipedia","status":"publish","type":"post","link":"https:\/\/www.hiig.de\/en\/no-youtubes-trolls-wont-destroy-wikipedia\/","title":{"rendered":"No, YouTube’s \u201ctrolls\u201d won’t destroy Wikipedia"},"content":{"rendered":"

YouTube\u2019s decision to embed Wikipedia articles under controversial videos caused a huge uproar. Commentators and scholars chastised YouTube for being lazy, for outsourcing their responsibility, or for \u201ccrushing\u201d the online encyclopedia. Especially the last allegation however ignores one important aspect: the audience.  <\/span><\/i><\/p>\n

Amidst allegations that <\/span>YouTube would radicalise people and push towards more extreme content<\/span><\/a> and threats by Sen. Mark Warner <\/span>to take action<\/span><\/a>, the social media platform <\/span>announced<\/span><\/a> that it would show Wikipedia articles alongside videos of conspiracy theories and hoaxes. This was criticized by many, with the verdicts ranging from <\/span>lazy<\/span><\/a>, to <\/span>outsourcing responsibility<\/span><\/a>, as well as <\/span>endangering or \u201ccrushing<\/span><\/a>\u201d Wikipedia. Especially the last claim was echoed by several commentator or scholars on Twitter. However, they forget about the most important aspect: the audience.<\/span><\/p>\n

So the train of thought about endangering Wikipedia goes roughly like this: a) There are a lot of \u201ctrolls\u201d all over the web (e.g., 4chan, Reddit, Twitter, Facebook, YouTube, etc.) and they have shown that they are both willing and capable of gaming the system. b) YouTube is a home for conspiracy theories and extreme content and thus attracts \u201ctrolls\u201d. The conclusion of a) and b), then, is that by implementing Wikipedia articles into YouTube, YouTube has angered the trolls and will send them directly to Wikipedia, the open online encyclopedia, that can be edited by everyone.<\/span><\/p>\n

A confession of failure<\/h2>\n

Granted, it is unarguably irresponsible, lazy, and ignorant from Alphabet Inc., the company that owns YouTube and which is valued at <\/span>over $570 billion by Forbes<\/span><\/a>, to just implement these changes <\/span>without even asking Wikimedia<\/span><\/a>. It is a confession of failure. But the people criticizing YouTube for <\/span>sending over the \u201ctrolls\u201d<\/span><\/a> forget three things:<\/span><\/p>\n

First, \u201ctrolls\u201d are not new for Wikipedia. It\u2019s not like \u201ctrolls\u201d weren\u2019t aware that Wikipedia existed and haven\u2019t tried before (it is most likely, they are trying again and again). <\/span>Contropedia<\/span><\/a>, a tool by the Digital Methods Initiative from the University of Amsterdam analyses Wikipedia edits. Researchers who used this tool highlighted in their analysis of climate change or Gamergate how contested these issues were. Indeed, Wikipedia has been a hotly contested place to begin with. That\u2019s why there are <\/span>rules<\/span><\/a>, <\/span>policies, and guidelines<\/span><\/a> in place which even differ from <\/span>country to country<\/span><\/a>. And although the traffic might increase, the Wiki community, for now, has shown the be very resilient.<\/span><\/p>\n

Further reading: Hate speech and fake news \u2013 how two concepts got intertwined and politicised<\/a><\/p>\n

Second, many of the commenters seem to ignore that there is a demand for conspiracy theories, hoaxes, and extreme content. There <\/span>is<\/span><\/i> an audience that wants to watch this content.  The underlying assumptions of the discussions surrounding misinformation, extreme content, or conspiracy theories seem to be focussed on the supply side: who is creating the content? What is YouTube recommending? Who tries to manipulate who? You could also say that position assumes a unidirectional perspective: it strips the agency away from the audience by not acknowledging it. But we know that the audience is not just <\/span>there<\/span><\/i> and passive. In the 1970s, Stuart Hall explained the different ways people \u201cread\u201d media content and that while some people read it the way it was intended, others do not. The audience is stubborn and unruly.<\/span><\/p>\n

Extreme positions and the mainstream<\/h2>\n

Third, there\u2019s no reason to assume that the \u201ctrolls\u201d are not aware of the fact that their extreme political opinions or conspiracy beliefs are not part of the mainstream. That is why they are on YouTube, in the first place. Because they don\u2019t see those topics and talking points being discussed in the mainstream. Do you really believe that a person that believes that the world is flat or that a New World Order exists doesn\u2019t know that these positions are not shared by most? Or do you really believe that they don\u2019t think of Wikipedia as part of the mainstream? There are several Wikipedia alternatives for conspiracy believers and people from the far-right for a reason. This point is crucial, because it both highlights why YouTube\u2019s idea is futile and explains why \u201ctrolls\u201d won\u2019t suddenly flock to Wikipedia in a united uproar. Imagine believing in reptiloids and suddenly YouTube wants to teach you how that\u2019s wrong. For them, it\u2019s just not new. <\/span><\/p>\n

It is, of course, likely that YouTube\u2019s implementation might lead to an influx of people who are trying to edit Wikipedia entries so that they reflect their position. At least initially and more out of protest than out of intentions to change Wikipedia. But this won\u2019t crush or endanger Wikipedia. The claims that it would are based on the assumptions that the \u201ctrolls\u201d are not aware of Wikipedia, that the \u201ctrolls\u201d are not, in fact, an audience, and that this audience is not aware that they are a minority and not represented in the mainstream. A few years ago, the Hans-Bredow-Institute for Media Research in Germany had a project that was called \u201c(Re-)Discovering the Audience\u201d. Understanding the \u201etrolls\u201c as audience, re-frames the issue in a way that highlight societal issues and fractures, and that shows us a way forward.<\/span><\/p>\n

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Jonas Kaiser<\/span><\/i><\/a> is an associate researcher at HIIG, DFG postdoctoral fellow, and affiliate at the Berkman Klein Center for Internet & Society at Harvard University. He is currently working on a book for Oxford University Press on the far-right in Germany and the U.S. and how they (ab)use social media platforms including YouTube.<\/span><\/i><\/p>\n

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This post represents the view of the author and does not necessarily represent the view of the institute itself. For more information about the topics of these articles and associated research projects, please contact <\/span><\/i>info@hiig.de<\/span><\/i>.<\/span><\/i><\/p>\n