{"id":39301,"date":"2018-02-27T11:38:23","date_gmt":"2018-02-27T10:38:23","guid":{"rendered":"https:\/\/www.hiig.de\/?p=39301\/"},"modified":"2021-02-15T10:35:14","modified_gmt":"2021-02-15T09:35:14","slug":"from-metoo-to-ricebunny-how-social-media-users-are-campaigning-in-china","status":"publish","type":"post","link":"https:\/\/www.hiig.de\/en\/from-metoo-to-ricebunny-how-social-media-users-are-campaigning-in-china\/","title":{"rendered":"From #MeToo to #RiceBunny: how social media users are campaigning in China"},"content":{"rendered":"<p><em>In Chinese, the phrase \u201crice bunny\u201d is pronounced as \u201cmi tu\u201d and has become a nickname for the #MeToo campaign.&nbsp;The #RiceBunny hashtag, accompanied by emojis of rice bowls and bunny heads, is used by Chinese women to expose sexual harassment.&nbsp;The adoption of nicknames and emojis is not just a public relations strategy designed to increase the popularity of the campaign \u2013 it also serves as a tactical response to circumvent online censorship. As the #RiceBunny hashtag on social media shows, even under political pressure activists continue to use their creativity to circumvent the system.<\/em><\/p>\n<div id=\"attachment_39312\" style=\"width: 810px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-39312\" class=\"wp-image-39312 size-full\" src=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180205-19956-wib0w4.png\" alt=\"metoo\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180205-19956-wib0w4.png 800w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180205-19956-wib0w4-400x225.png 400w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180205-19956-wib0w4-200x112.png 200w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180205-19956-wib0w4-60x34.png 60w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180205-19956-wib0w4-768x432.png 768w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180205-19956-wib0w4-180x101.png 180w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180205-19956-wib0w4-50x28.png 50w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180205-19956-wib0w4-550x309.png 550w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180205-19956-wib0w4-600x338.png 600w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180205-19956-wib0w4-300x169.png 300w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180205-19956-wib0w4-624x351.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-39312\" class=\"wp-caption-text\">Marcella Cheng\/The Conversation NY-BD-CC<\/p><\/div>\n<blockquote><p>Rice bunny says, \u201cthe only thing I want for the coming Lunar New Year is anti-sexual harassment rulings\u2026 You can take my plate away, but you cannot shut my mouth.\u201d<\/p><\/blockquote>\n<p>So reads the opening line of a <a href=\"https:\/\/www.weibo.com\/p\/100808a359236d615104fc7eed2e7cd0ca7012?k=%2525E7%2525B1%2525B3%2525E5%252585%252594%2525E5%25259C%2525A8%2525E4%2525B8%2525AD%2525E5%25259B%2525BD&amp;_from_=huati_thread\">discussion page<\/a> for the #MeToo campaign in China, posted on the Chinese social media platform Weibo.<\/p>\n<p>\u201cRice bunny\u201d (\u7c73\u5154), pronounced as \u201cmi tu\u201d, is a nickname given to the #MeToo campaign by Chinese social media users. The #RiceBunny hashtag, accompanied by emojis of rice bowls and bunny heads, is used by Chinese women to expose sexual harassment \u2013 often in conjunction with other Chinese hashtags, such as #IAmAlso (#\u6211\u4e5f\u662f\uff09and #MeTooInChina (#MeToo\u5728\u4e2d\u56fd).<\/p>\n<h3>Using emojis to circumvent censorship<\/h3>\n<div id=\"attachment_39315\" style=\"width: 210px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-39315\" class=\"wp-image-39315 size-medium\" src=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89547-1jy2cse-300x225.jpg\" alt=\"\" width=\"200\" height=\"150\" srcset=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89547-1jy2cse-300x225.jpg 300w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89547-1jy2cse-60x45.jpg 60w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89547-1jy2cse-180x135.jpg 180w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89547-1jy2cse-50x38.jpg 50w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89547-1jy2cse-480x360.jpg 480w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89547-1jy2cse-600x450.jpg 600w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89547-1jy2cse-624x468.jpg 624w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89547-1jy2cse.jpg 690w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><p id=\"caption-attachment-39315\" class=\"wp-caption-text\">A sign used to protest sexual harassment posted on Weibo.<\/p><\/div>\n<p>The adoption of nicknames and emojis is not just a public relations strategy designed to increase the popularity of the campaign, it also serves as a <a href=\"https:\/\/www.voachinese.com\/a\/women-march-metoo-china-20180120\/4217170.html\">tactical response<\/a> to circumvent online censorship.<\/p>\n<p>Similar practices of using homophones and images are widely used in China as a form of coded language to <a href=\"https:\/\/www.ischool.berkeley.edu\/news\/2012\/grass-mud-horse-online-censorship-and-chinas-national-identity\">avoid censorship<\/a> on social media.<\/p>\n<p>\u201cRiver crab\u201d and \u201cgrass-mud horse\u201d \u2013 both invented by internet users \u2013 are two cases in point. Because of their pronunciations in Chinese, the former is used to indicate censorship and the latter refers to <a href=\"https:\/\/chinadigitaltimes.net\/space\/Grass-mud_horse\">a Chinese obscenity<\/a>.<\/p>\n<p>Internet <a href=\"https:\/\/www.channelnewsasia.com\/news\/asiapacific\/china-s--metoo-movement-emerges--testing-censors--limits-9894570\">censorship<\/a> is a major challenge for the #MeToo campaign in China. Internet users have reported numerous instances of posts and chat pages relating to the topic being removed.<\/p>\n<p>Around January 19, the primary hashtag of China\u2019s #MeToo campaign \u2013 #MeTooInChina \u2013 was temporarily blocked. In response to this, Weibo users launched the alternative hashtag #RiceBunnyInChina to continue the campaign.<\/p>\n<h3>How #MeToo came to China<\/h3>\n<p>On January 1, Luo Xixi \u2013 a Chinese citizen who now resides in Silicon Valley \u2013 decided to bring the #MeToo campaign to social media in her home country. She began by publishing a <a href=\"https:\/\/www.weibo.com\/ttarticle\/p\/show?id=2309404191293831018113\">3000-word post<\/a> on Weibo, revealing a secret she had kept to herself for 12 years. While studying for her PhD at Beihang University in Beijing she was harassed by Chen Xiaowu, a renowned professor and Luo\u2019s former supervisor.<\/p>\n<p>Luo\u2019s post received millions of views, and was widely circulated through both <a href=\"http:\/\/www.chinadaily.com.cn\/a\/201801\/16\/WS5a5d403da3102c394518f654_1.html\">state media<\/a> and social media. The university and education authorities quickly responded to the scandal by <a href=\"http:\/\/www.globaltimes.cn\/content\/1085301.shtml\">sacking Chen Xiaowu<\/a>.<\/p>\n<p><a href=\"https:\/\/twitter.com\/Chinawomenpower\/status\/957266693276880896\">https:\/\/twitter.com\/Chinawomenpower\/status\/957266693276880896<\/a><\/p>\n<p>Encouraged by the triumph of Luo\u2019s allegations against Chen, more women from China broke their silence and shared their own accounts of sexual harassment at the hands of university professors.<\/p>\n<p>According to a recent report, students and alumni from over <a href=\"http:\/\/www.scmp.com\/news\/china\/society\/article\/2128341\/chinese-students-use-metoo-take-fight-against-sexual-harassment\">50 colleges<\/a> have signed online petitions, demanding their schools develop mechanisms to prevent and deal with sexual harassment on campus. In solidarity, professors from over <a href=\"https:\/\/www.sbs.com.au\/news\/china-s-metoo-campaign-gains-momentum\">30 universities<\/a> also reportedly signed an open letter, calling for educational institutions in China to strengthen regulations and institute a reporting system for sexual harassment claims.<\/p>\n<h3>Why universities are ground zero<\/h3>\n<p>It is no coincidence that universities became China\u2019s first battleground in the fight against sexual harassment.<\/p>\n<p>The institutional power structure of universities leads to a power imbalance between students and their advisors. That disparity is particularly problematic when the education system is opaque and <a href=\"http:\/\/www.businessinsider.com\/china-corruption-begins-at-schools-2013-10?IR=T\">corrupted<\/a>.<\/p>\n<p>From primary school through to university in China, <a href=\"http:\/\/www.chinadaily.com.cn\/china\/2015-09\/11\/content_21842313.htm\">gift giving<\/a> and <a href=\"https:\/\/www.timeshighereducation.com\/news\/china-to-target-bribery-culture\/192077.article\">bribery<\/a> are common practice among students and parents to secure opportunities. This culture is ripe for abuse.<\/p>\n<div id=\"attachment_39318\" style=\"width: 764px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-39318\" class=\"wp-image-39318 size-full\" src=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89582-c7kqh4.jpg\" alt=\"\" width=\"754\" height=\"390\" srcset=\"https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89582-c7kqh4.jpg 754w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89582-c7kqh4-60x31.jpg 60w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89582-c7kqh4-300x155.jpg 300w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89582-c7kqh4-180x93.jpg 180w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89582-c7kqh4-50x26.jpg 50w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89582-c7kqh4-550x284.jpg 550w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89582-c7kqh4-600x310.jpg 600w, https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/02\/file-20180129-89582-c7kqh4-624x323.jpg 624w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><p id=\"caption-attachment-39318\" class=\"wp-caption-text\">Tongji University Library in China. Matthias Ripp\/Flickr CC BY 2.0<\/p><\/div>\n<p>As several victims of university sexual harassment have revealed, predatory teachers often used coursework scores, scholarships, and even the outcome of degrees to <a href=\"http:\/\/news.sina.com.cn\/s\/wh\/2018-01-12\/doc-ifyqnicm0527145.shtml\">lure<\/a> or <a href=\"http:\/\/news.ifeng.com\/a\/20180123\/55397625_0.shtml\">blackmail<\/a> students.<\/p>\n<p>But mistreatment is not unique to male professors and female students. In late December, a male PhD student <a href=\"https:\/\/news.cgtn.com\/news\/796b444f79677a6333566d54\/share_p.html\">Yang Baode<\/a> was found drowned in a river in Xi\u2019an. His girlfriend later published an open letter on social media claiming that Yang committed suicide after years of abuse from a female supervisor. According to her statement, and the results of the university\u2019s own investigations, during Yang\u2019s PhD study he was forced to become a servant to his supervisor, watering her plants, going shopping with her and picking her up from parking lots.<\/p>\n<p>Calls for anti-harassment mechanisms in educational institutions have been supported by the <a href=\"https:\/\/www.hongkongfp.com\/2018\/01\/16\/chinas-education-ministry-launch-mechanism-dealing-sexual-harassment-campus\/\">Ministry of Education<\/a> and <a href=\"http:\/\/www.thepaper.cn\/newsDetail_forward_1949028\">state media<\/a>, but this success might not be easy to replicate in other sectors of Chinese society.<\/p>\n<h3>Feminists as \u2018trouble-makers\u2019<\/h3>\n<p>Unlike its Western counterpart, the #MeToo campaign in China lacks the freedom to turn into a large-scale movement due to inevitable government intervention.<\/p>\n<p>For the ruling party, online campaigns that seek to mobilise large swathes of the population are like wildfire that can easily spread out of control. At this stage, those exposed are mostly relatively low-profile figures, such as university professors, but it is not hard to imagine the scandal escalating up to those in positions of power.<\/p>\n<p>Popularity is the kiss of death for any civil movement in China. The Chinese government is <a href=\"https:\/\/gking.harvard.edu\/publications\/how-censorship-china-allows-government-criticism-silences-collective-expression\">known<\/a> for preventing online activity from growing into collective action \u2013 especially demonstrations \u2013 no matter how politically innocent in nature.<\/p>\n<p>In 2015, <a href=\"http:\/\/www.chinadaily.com.cn\/china\/2015-09\/11\/content_21842313.htm\">five women\u2019s right activists<\/a> were arrested by Chinese authorities for \u201cprovoking trouble\u201d for organising protests against sexual harassment on public transport. In 2017, <a href=\"http:\/\/www.bbc.com\/news\/world-asia-china-39893284\">Zhang Leilei<\/a>, an activist based in Guangzhou city, made similar efforts. Zhang attempted to crowdfund a nationwide anti-sexual harassment advertising campaign. But it was eventually rejected by local officials, and Zhang herself was asked to leave the city.<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/0y_9EjxUfP\/?utm_source=ig_embed\">https:\/\/www.instagram.com\/p\/0y_9EjxUfP\/?utm_source=ig_embed<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/counter.theconversation.com\/content\/90860\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\">It is naive to expect women in China to follow a Western trajectory to achieve gender equality. But as the #RiceBunny hashtag on social media shows, even under political pressure activists continue to use their creativity to circumvent the system. So long as these fighters do not cease \u201cprovoking trouble\u201d, we can feel optimistic about a safer, more equal future for women in China.<\/p>\n<hr>\n<p><em><a href=\"https:\/\/theconversation.com\/profiles\/meg-jing-zeng-156139\">Meg Jing Zeng<\/a> is currently a post-doc fellow at <a href=\"https:\/\/www.hans-bredow-institut.de\/en\/staff\/jing-zeng\">Hans-Bredow-Institut<\/a> in Hamburg. She received her MSc in Social Science of the Internet from the University of Oxford in 2014, and completed her PhD study at the Digital Media Research Centre of <a href=\"http:\/\/theconversation.com\/institutions\/queensland-university-of-technology-847\">Queensland University of Technology<\/a>, Australia. Her research interests include online rumour, information control, and digital activism.<\/em><\/p>\n<hr>\n<p><em>This article was originally published on <a href=\"http:\/\/theconversation.com\">The Conversation<\/a>. Read the <a href=\"https:\/\/theconversation.com\/from-metoo-to-ricebunny-how-social-media-users-are-campaigning-in-china-90860\">original article<\/a>.&nbsp;<\/em><\/p>\n<hr>\n<p><em>This post represents the view of the author and does not necessarily represent the view of the institute itself. For more information about the topics of these articles and associated research projects, please contact&nbsp;<a href=\"mailto:info@hiig.de\">info@hiig.de<\/a>.<\/em><\/p>\n<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.hiig.de%2Fen%2Ffrom-metoo-to-ricebunny-how-social-media-users-are-campaigning-in-china%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button bluesky shariff-nocustomcolor\" style=\"background-color:#84c4ff\"><a href=\"https:\/\/bsky.app\/intent\/compose?text=From%20%23MeToo%20to%20%23RiceBunny%3A%20how%20social%20media%20users%20are%20campaigning%20in%20China https%3A%2F%2Fwww.hiig.de%2Fen%2Ffrom-metoo-to-ricebunny-how-social-media-users-are-campaigning-in-china%2F  via @hiigberlin.bsky.social\" title=\"Share on Bluesky\" aria-label=\"Share on Bluesky\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; 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background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>In Chinese, the phrase \u201crice bunny\u201d is pronounced as \u201cmi tu\u201d and has become a nickname for the #MeToo campaign.&nbsp;The #RiceBunny hashtag, accompanied by emojis of rice bowls and bunny heads, is used by Chinese women to expose sexual harassment.&nbsp;The adoption of nicknames and emojis is not just a public relations strategy designed to increase&hellip;<\/p>\n","protected":false},"author":171,"featured_media":39308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[227],"tags":[],"class_list":["post-39301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everyday-life"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From #MeToo to #RiceBunny: how social media users are campaigning in China &#8211; 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