{"version":"1.0","provider_name":"HIIG","provider_url":"https:\/\/www.hiig.de\/en\/","title":"The final days of Labour\u2019s Facebook GE2017 campaign &#8211; HIIG","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"oMBISQZDNS\"><a href=\"https:\/\/www.hiig.de\/en\/publication\/the-final-days-of-labours-facebook-ge2017-campaign\/\">The final days of Labour\u2019s Facebook GE2017 campaign<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.hiig.de\/en\/publication\/the-final-days-of-labours-facebook-ge2017-campaign\/embed\/#?secret=oMBISQZDNS\" width=\"600\" height=\"338\" title=\"&#8220;The final days of Labour\u2019s Facebook GE2017 campaign&#8221; &#8212; HIIG\" data-secret=\"oMBISQZDNS\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.hiig.de\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"One of the reasons for Labour\u2019s surprising performance in this year\u2019s general election has been said to be voter turnout \u2013 which, at 68.7%, reached its highest level since 1997. An analysis by LSE researchers Damian Tambini, Nick Anstead and Jo\u00e3o Carlos Magalh\u00e3es suggests that a shift in the party\u2019s Facebook advertising strategy in the last 48 hours of the campaign might be one of the factors involved in this phenomenon. In this period, Labour\u2019s campaign on the platform not only mushroomed, but also zoomed in one main goal: prompting users to get out and vote.  This post is the fourth in a series that is examining data collected as part of a joint project recently launched by the LSE Media Policy Project and the \u201cWho Targets Me\u201d initiative. Previous analyses have considered how Liberal Democrats, Labour and Conservatives were using Facebook to court voters."}