{"version":"1.0","provider_name":"HIIG","provider_url":"https:\/\/www.hiig.de\/en\/","title":"Organic search: How metaphors help cultivate the web &#8211; Digital Society Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"bfmV4JZgPd\"><a href=\"https:\/\/www.hiig.de\/en\/organic-search-metaphors-help-cultivate-web\/\">Organic search: How metaphors help cultivate the web<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.hiig.de\/en\/organic-search-metaphors-help-cultivate-web\/embed\/#?secret=bfmV4JZgPd\" width=\"600\" height=\"338\" title=\"&#8220;Organic search: How metaphors help cultivate the web&#8221; &#8212; HIIG\" data-secret=\"bfmV4JZgPd\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.hiig.de\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.hiig.de\/wp-content\/uploads\/2018\/03\/joanna-nix-384296-unsplash.jpeg","thumbnail_width":2027,"thumbnail_height":1140,"description":"Tomatoes, apples and bread can be \u2018organic.\u2019 But search results? Anna Jobin and Malte Ziewitz wonder about the currency of agricultural metaphors in web search and show how they do different work for different users. This article is part of our blog series How metaphors shape the digital society. Do you prefer your search results&hellip;"}