{"version":"1.0","provider_name":"HIIG","provider_url":"https:\/\/www.hiig.de\/en\/","title":"The implementation of label obligations in influencer marketing &#8211; Digital Society Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"JFW9xWQJty\"><a href=\"https:\/\/www.hiig.de\/en\/implementation-label-obligations-influencer-marketing\/\">The implementation of label obligations in influencer marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.hiig.de\/en\/implementation-label-obligations-influencer-marketing\/embed\/#?secret=JFW9xWQJty\" width=\"600\" height=\"338\" title=\"&#8220;The implementation of label obligations in influencer marketing&#8221; &#8212; HIIG\" data-secret=\"JFW9xWQJty\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.hiig.de\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.hiig.de\/wp-content\/uploads\/2017\/11\/raymond-francisco-371509.jpg","thumbnail_width":800,"thumbnail_height":450,"description":"On blogs and social networks, influencers show what brands they wear and what kind of coffee they drink. But how to\u00a0sufficiently label commercial content? This article lays down the current discussion about influencer marketing and the legal problems regarding the label obligations for commercial content in Germany. The starting point is a decision by the&hellip;"}