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https://www.hiig.de/wp-content/uploads/2016/10/fashion-men-vintage-colorful.jpg23041296Joint innovation projects by corporates and startups are being supported by ongoing digitalisation. These collaborative approaches consist of different engagement models such as startup programmes, accelerators and incubators, or other innovation hubs. However, only 30% of corporates describe themselves as experienced in cooperating with startups.1 Similarly, more than 50% of startups rate their collaborations with…