Skip to content

Digital Society Blog

Making sense of our connected world

Titelbild Blogpost Technological Pluriverse: Reflektierende Luftblasen vor einem hellgrünen Hintergrund.

Towards the Technological Pluriverse

14 December 2021| doi: 10.5281/zenodo.5761918

Adriaan Odendaal & Karla Zavala Barreda ask how the design practice of digital technology needs to be fundamentally changed to create a more inclusive digital future. Using the recent board game project Algorithms of Late-Capitalism, they explore new ideas for creating a technological pluriverse in this article. For example, what would happen if we disbanded Silicon Valley start-ups and restructured them into community-based tech collectives? 

AI-driven technologies are becoming increasingly complex (e.g. things like neural networks being innately black-boxed). This is creating an ever-widening rift between the technicians who design and develop these technologies and the communities in which these technologies are eventually deployed and operationalized. Yet the abstract algorithms and data structures comprising such software have a material relation to – and impact on – the lives of those who knowingly or unknowingly come into contact with them. 

As Rob Kitchin writes, “[algorithms] shape how we understand the world and they do work in and make the world through their execution as software, with profound consequences” (2017). If AI and other algorithmic technologies have a material impact on our lives, shouldn’t we as end-users and members of the public have more stake in how these technologies are designed, developed, and eventually deployed in the public sphere and in our communities?  

A board game to imagine a more inclusive technological future

In our recent Algorithms of Late-Capitalism board game project we developed a game co-creation process that unfolds over a series of interlinked public workshops. The theme of the game centers on haywire algorithmic and AI technologies taken to an absurd futuristic extreme following a prevailing capitalist logic of technocratic control.

A screenshot from one of our online co-creation workshop.

The true heart of the project, however, is the co-creation method through which the game is being developed. The rationale behind employing this method of communal and relational design is that we wanted to develop the game in a way that reflects our vision for how we can create a more inclusive, representative, and diversified digital future. In as much as the game development process is able to, we want it to reflect a shift towards a technological pluriverse.

A new anti-universalist design approach for digital technologies

We borrow the term ‘pluriverse’ from Arturo Escobar who writes on the topic of design. “In designing tools (objects, structures, policies, expert systems, discourses, even narratives),” says Escobar, “we are creating ways of being” (Escobar, 2018). When you take this into account we can start to redefine design questions, problems, and practices in ways that are more appropriate for different cultures, communities, and lived experiences. 

Escobar highlights the need to move away from the functionalist universalist design practices born out of capitalist modernity, towards practices that allow multiple possible worlds, communities, and perspectives to be included in design practices. 

We believe that the same ideas should be applied to the design of digital technologies such as AI. The design of these technologies should be a bottom-up process – instead of a top-down process in which start-up founders and technicians impose universalist visions of technology onto the lives of diverse publics around the world. 

At the start of each workshop we ask participants to create their own crazy avatars. At the end of each workshop we ask participants to leave a message for the next cohort of co-designers.

Can tech companies restructure themselves into tech collectives?

What would happen if such pluriverse design practices were adopted by tech companies? Would we even have tech companies as we now think of them (following the Silicon Valley ideology ‘move fast and break things’)? Would they invariably restructure into tech collectives? Or could we imagine start-ups adopting Research & Development (R&D) methods similar to Participatory Action Research in which ‘research subjects’ become involved as active and empowered co-researchers? 

The inclusion of non-experts or non-technicians in the design, development, and deployment of AI and other digital technologies can be extremely impactful and positive. But in order for this vision of a technological pluriverse to work, we first have to truly realize that these technologies are not merely technical. They are as much cultural, social, and material as any other designed object inhabiting our modern lives.



Kitchin, R. (2017). “Thinking critically about and researching algorithms”, in Information, Communication & Society, 20(1). Available: 

Escobar, A. (2018). Designs for the Pluriverse: Radical Interdependence, Autonomy, and the Making of Worlds. Duke University Press: London.  

About the authors:

Adriaan Odendaal is a multimedia designer and web-developer whose work revolves around algorithmic literacy, critical and speculative design, digital culture as well as game/software studies. He has a master’s degree in Media Arts Cultures and currently works as a content writer, designer, and web developer for Volume podcasting network.

Karla Zavala Barreda is a researcher, designer and digital project manager, who works at the intersection of software, design, and education. She has a master’s degree in Media Arts Cultures and currently is a PhD candidate in Media Studies at the University of Amsterdam, where she does research on apps ecology and learning software aimed at young children.

Together, they have co-founded  the research and design studio internet teapot, a collaboration that focuses on speculative and critical design projects and research, stemming from shared interests in digital culture, critical theory, and the belief that design can be used in a socially transformative way. Karla and Adriaan took part in the Edit-a-thon on Intersectional approaches to AI hosted by HIIG’s AI & Society Lab.

This post represents the view of the author and does not necessarily represent the view of the institute itself. For more information about the topics of these articles and associated research projects, please contact

Sign up for HIIG's Monthly Digest

and receive our latest blog articles.

Titelbild European Platform Alternatives. Ein Schwimmbad mit zwei Sprungtürmen von oben.

European Platform Alternatives

When the Platform Alternatives project began its research of Europe’s platform economy in 2020, the team set out to understand the structural effects of the large American platforms and the strategies of their European competitors. What they found was a highly diverse and active landscape, where scaling at all cost and market domination were not necessarily core concerns. Now, two years on, the question of how to regulate large platforms still dominates the public and policy debates. The contributions gathered here, however, suggest that it would also be of societal value if mainstream discourse learned to take a closer look at the variety of organisational solutions of existing European platforms. Not only to regulate them better but also to help them prosper into true alternatives in the global market.

Discover all 5 articles

Further articles

Titelbild Blogpost: Digitalisierung im Mittelstand. Eine Brücke bei Nacht mit Lichtstreifen

4 core properties of sustainable support formats for digitalisation in SMEs

How can we communicate digitalisation in SMEs in a appropriate way for the target group? 4 core characteristics of sustainable support formats for long-term success.

How to identify bias in Natural Language Processing

Why do translation programmes or chatbots often contain discriminatory tendencies towards gender or race? Here is an easy guide to understand how bias natural language processing works.

Titelbild Blogpost: When self-regulation in platform entrepreneurship is an asset. Ein Einkaufswagen steht auf einem Parkplatz.

When self-regulation in platform entrepreneurship is an asset

Tina Krell interviewed Magdalena Piech from Allegro, Poland’s leading digital marketplace. What are its community-driven efforts and views on regulation and self-regulation in platform entrepreneurship?