Luise Springer did her bachelor’s degree in economics at the University of Mannheim and worked several years in a B2B advertising agency. After a stay in Cape Town she started her Master’s degree in Online Communication at HS Anhalt. Currently, she investigates opportunities and challenges arising from the collaboration of start-ups and established companies in her master thesis. She collected further relevant experience in the fields of Digitalization and Online-Marketing as a working student at Daimler AG.
Since October 2016 she works at the Alexander von Humboldt Institute for Internet and Society in the Team Innovation & Entrepreneurship and supports the project regarding the cooperation of start-ups and corporates.
Wrobel, M. & Springer, L. (2017). “Jetzt ist der Moment für Kooperationen mit dem Mittelstand!”. HIIG Blog. Publication details