Lorenz Grünewald-Schukalla is a project manager at the Project Office Third Engagement Report. Here he deals with questions of civic engagement in the digital world. Besides that he is researching the digital mediatization of music business and music culture. Therefore his Ph.D. project is about the changing relations of consumer brands and music from a media and communications perspective. He is managing director of the German Association for Music Business and Music Culture Research, publishes articles about memes or curates the music related track at re:publica.
Before joining the HIIG Lorenz was a research associate at the University of Applied Sciences for Media, Communication and Management. In 2012 and 2016 he was awarded with the Young Scholars Award of the International Music Business Research Association.
Researcher: Third Engagement Report