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Why Big Brother should not be watching you at work

Author: Gümüsay, A., Köhne, S., Schildhauer, T., Krzywdzinski, M., & Send, H.
Published in: I by IMD
Year: 2022
Type: Other publications

What will the future of work look like? Of course, for many, in-person work is essential. But for a large part of the workforce, the need is more ambiguous, and companies have developed fundamentally different approaches.

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Connected HIIG researchers

Ali Gümüsay | HIIG

Ali Aslan Gümüsay, Prof. Dr.

Head of Research Group and Associate Researcher: Innovation, Entrepreneurship & Society
Sonja Köhne | HIIG

Sonja Köhne

Associated Doctoral Researcher: Innovation, Entrepreneurship & Society
Thomas Schildhauer | HIIG Director

Thomas Schildhauer, Prof. Dr. Dr.

Research Director
Hendrik Send

Hendrik Send, Prof. Dr.

Associated Researcher: Innovation, Entrepreneurship & Society


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Man sieht einen leeren Büroraum ohne Möbel und braunen Teppichboden. Das Bild steht sinnbildlich für die Frage, wie die Arbeit der Zukunft und digitales Organisieren und Zukunft unseren Arbeitsplatz beeinflusst. You see an empty office room without furniture and brown carpeting. The image is emblematic of the question of how the work of the future and digital organising and the future will influence our workplace.

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