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This Is Not (Digital) Business as Usual – The universality of having to operate with limited in-person experiences is reducing the stigma often associated with online interactions.

Author: Gümüşay, A. A., & Dobusch, L.
Published in: MIT Sloan Management Review
Year: 2020
Type: Academic articles

The COVID-19 pandemic is disrupting humankind globally, as cities and countries have effectively shut down to combat the virus with physical distancing. Individually, people react differently in times of emergency: Some attempt a business-as-usual approach, while others switch into crisis mode. What we all share is at least some need to improvise in adapting to an unprecedented situation. Organizations have also had to find their ways through the pandemic. Many businesses have had to shift rapidly to virtual work environments.

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Ali Aslan Gümüsay, Prof. Dr.

Head of Research Group and Associate Researcher: Innovation, Entrepreneurship & Society

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