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This Is Not (Digital) Business as Usual – The universality of having to operate with limited in-person experiences is reducing the stigma often associated with online interactions.

Author: Gümüşay, A. A., & Dobusch, L.
Published in: MIT Sloan Management Review
Year: 2020
Type: Academic articles

The COVID-19 pandemic is disrupting humankind globally, as cities and countries have effectively shut down to combat the virus with physical distancing. Individually, people react differently in times of emergency: Some attempt a business-as-usual approach, while others switch into crisis mode. What we all share is at least some need to improvise in adapting to an unprecedented situation. Organizations have also had to find their ways through the pandemic. Many businesses have had to shift rapidly to virtual work environments.

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Connected HIIG researchers

Ali Aslan Gümüsay, Prof. Dr.

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Man sieht einen leeren Büroraum ohne Möbel und braunen Teppichboden. Das Bild steht sinnbildlich für die Frage, wie die Arbeit der Zukunft und digitales Organisieren und Zukunft unseren Arbeitsplatz beeinflusst. You see an empty office room without furniture and brown carpeting. The image is emblematic of the question of how the work of the future and digital organising and the future will influence our workplace.

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