The impact of prototyping on the survival chances of digital early stage startups – Findings and insights from explorative expert interviews

The products of digital entrepreneurs are highly innovative, and their business models contribute to the prosperity and further development of the economy and society. However, studies indicate that most of all startups fail, particularly during the early stages of their business journey Prototyping as part of Lean Startup or Business Model Testing approaches, can assist digital early-stage startups in navigating uncertainty and achieving successful product launches.