Skip to content

Participation in On-Line Co-Creation: Assessment and Review of Motivations

Author: Send, H., Friesike, S., & Zuch, A. N.
Published in:
Year: 2014
Type: Working paper

The present article provides an overview of the research on motivation for online co-creation. Motivating participants to contribute in online co-creation endeavours is one of the key challenges in online co-creation. Due to this, an array of scholars has faced this question using a variety of research designs. We found that the multitude of motivational factors that the literature provides can be grouped into five distinct classes based on the overview model of motivation by Heckhausen and Heckhausen. We identify several subclasses for each class and provide a detailed overview for each of them. We also find that ‘expectancies’, a fundamental building block in work motivation has hardly been touched upon by research on motivation for online co-creation.

Visit publication


Connected HIIG researchers

Hendrik Send, Prof. Dr.

Associated Researcher: Innovation, Entrepreneurship & Society

Sascha Friesike, Prof. Dr.

Associated Researcher: Knowledge & Society

Ayca Nina Zuch

Former Researcher: Internet-enabled Innovation

    Explore current HIIG Activities

    Research issues in focus

    HIIG is currently working on exciting topics. Learn more about our interdisciplinary pioneering work in public discourse.