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How the cognition of the entrepreneurial agent shapes a start-up’s business model development

Author: Dopfer, M. & Sauer, R.
Published in: R&D Management Annual Conference 2015 in Pisa, IT - received a Best Paper Award
Year: 2015
Type: Academic articles

In this conference article we derive four ideal archetypes of entrepreneurs. We show, how various archetypes adopt various strategies to business modeling based on their industry and technology knowledge.

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Martina Dopfer

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