Skip to content

“Hashjacking” the Debate: Polarisation strategies of Germany’s political far-right on Twitter

Author: Darius, P., & Stephany, F.
Published in: International Conference on Social Informatics, Springer, Cham.
Year: 2019
Type: Academic articles
DOI: 10.31235/

With a network approach, we examine the case of the German far-right party Alternative für Deutschland (AfD) and their potential use of a ”hashjacking” strategy. Our findings suggest that rightwing politicians (and their supporters/retweeters) actively and effectively polarise the discourse not just by using their own party hashtags, but also by ”hashjacking” the political party hashtags of other established parties. The results underline the necessity to understand the success of right-wing parties, online and in elections, not entirely as a result of external effects (e.g. migration), but as a direct consequence of their digital political communication strategy.

Visit publication


Connected HIIG researchers

Fabian Stephany, Dr.

Associated Researcher: Innovation, Entrepreneurship & Society

  • Peer Reviewed

Explore current HIIG Activities

Research issues in focus

HIIG is currently working on exciting topics. Learn more about our interdisciplinary pioneering work in public discourse.