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Branded Content im TV und auf YouTube: Was sind die Unterschiede?

Author: Kind, U.
Published in: Digital Society Blog
Year: 2016
Type: Other publications

The mixture of editorial and advertising content in television and on platforms like YouTube is a phenomenon that can widely be observed. Acording to laws this seperation is obligatory at least in Germany for all TV-stations and for online distribution as well. Despite this regulatory framework, the perception of branded content differs from linear television to online platforms. This article not only clarifies the legal obligations but also provides insights on the content level of best and worst practice examples for both distribution channels.

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Urs Kind, Dr.

Former Associated Researcher: Data, actors, infrastructures

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