Last time I talked about startups that can become unicorns, if they only constantly innovate their business model. This time I would like to emphasize how a business model helps startup unicorns to become persuasive and inspiring. Business angels and investors repeatedly stress their interest in a startups’ team, its idea and its potential. It almost seems as if business plans are loosing importance. So how should unicorns persuade a potential financier? What could be a suitable means for communication that allows for a display of a startup’s potential and its rapid changes? Business models pop into my mind. Why not pitch these instead of boring business plans?