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The promises and perils of applying AI for social good in entrepreneurship

Author: Siebold, N., Gümüşay, A. A. , & v. Richthofen, G.
Published in: HIIG Impact Publication Series
Year: 2022
Type: Other publications
DOI: 10.5281/zenodo.5776857

Artificial intelligence (AI) is viewed as a new breeding ground for unprecedented entrepreneurial opportunities. While researchers and practitioners alike agree that AI holds great potential for economic growth, one key question that arises is: How can AI be applied for the greater good of society? In this study, we explore how entrepreneurial ventures apply AI for social good. Our findings reveal four promises and perils that arise when applying AI for social good, and we offer four key takeaways for entrepreneurs who are interested in using AI to create positive societal impact. We also note implications for policy makers.

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The promises and perils of applying AI for social good in entrepreneurship

Connected HIIG researchers

Nicole Siebold, Dr.

Former Associated Researcher: Innovation, Entrepreneurship & Society

Ali Aslan Gümüsay, Prof. Dr.

Head of Research Group and Associate Researcher: Innovation, Entrepreneurship & Society

Georg von Richthofen, Dr.

Senior Researcher & Project Lead: Innovation, Entrepreneurship & Society

  • Open Access

Research issue in focus

Digitalisation and sustainability

In terms of sustainability, digitalisation faces countless opportunities and challenges. We explore how technology is used responsibly.