Advertising: Just statistics? Marcel Pirlich on AI in online marketing

Author: Schmeiss, J., & Pirlich, M.
Published in:
Year: 2019
Type: Other publications

Online advertisement companies have been using statistical models for many years. HIIG researcher Jessica Schmeiss interviews Marcel Pirlich (Adspert) on how exactly the startup uses AI technologies in online marketing and how this results in a successful business model. The episode is part of the "Demystifying AI in Entrepreneurship" project at HIIG.

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Jessica Schmeiss

Doctoral Researcher: Innovation & Entrepreneurship