_Gemeinsam digital, the Mittelstand 4.0-Kompetenzzentrum Berlin, is a central contact point for all companies in Berlin and nationwide that have questions about digitization. Our work is practical, user-oriented and cross-industry. The HIIG is in charge of the topics AI, digital business models, digital further education, and collaboration and offers competent consulting and scientific expertise in these areas:
- AI in SMEs: The AI Training Program is part of the national AI strategy of the Federal Government and the BMWi. Together with Machine Learning and Design Thinking experts from the Hasso Plattner Institute, we are responsible for the AI Initiative for the Berlin Competence Center. At HIIG, two new formats are offered: KI consultation hours and in-depth workshops. During the consultation hours, representatives of SMEs can discuss various issues relating to AI with HIIG researchers. In the in-depth workshops, partial aspects of technologies and strategic focal points will be dealt with by SMEs and external experts. In addition to imparting knowledge, the assessment of the current status of the penetration of AI applications in SMEs is a relevant measure of project success.
- Digital Business models in SMEs: Digitisation offers new possibilities for adapting and expanding value chains and business models. This offers opportunities for small and medium-sized businesses, for example by serving new customer groups with digital services. With strategie:sprints, we are setting SMEs on the road to digital business model innovation. Our approach is as follows: 1. Analysis of the current business model: Where does the future hold opportunities? What challenges does your company face? 2. building on this, we jointly develop new and creative ideas for the future of the company in innovative formats. 3 Based on the results, we evaluate different strategic directions and outline a roadmap for the implementation of the designed concepts.
- Collaboration with start-ups: The aim of this work package is to bring established companies and start-ups together. The aim is to find interfaces, to enable a uniform language and to lay the foundation for joint value creation. Based on the Learn.Match.Partner. study, formats are offered that are designed for getting to know (Learn), gaining access (Match) and concrete cooperation (Partners). Established companies usually know about problems and processes in great detail – start-ups, on the other hand, are experts in disruptive technologies and innovative business models. In cooperations, both sides complement each other easily and without large investments. Medium-sized companies thus not only remain flexible, but also set new standards in their field of business together with their allies.
- Digital professional training in SMEs: The aim of this offer is to develop a suitable training strategy for small and medium-sized enterprises and a needs-based digital training tool. In close interaction with the companies, we determine needs, identify the learning culture and individual learning patterns and provide the appropriate training methods and formats. With the free further education tool, which is developed in close cooperation with the participating SMEs, a digital tool for sustainable further education in SMEs is made available.
Five partners belong to _Gemeinam digital: The Bundesverband mittelständische Wirtschaft (BVMW) coordinates the project, the Alexander von Humboldt Institute for Internet and Society (HIIG), the Hasso Plattner Institute, the Institute for Innovation and Information Management of the Brandenburg University of Technology and the University of Potsdam are the scientific partners who provide expertise in the field of digitisation.
_Gemeinam digital is a project funded by the The Federal Ministry of Economic Affairs and Energy (BMWi) in the focus area Mittelstand-Digital.
Mittelstand-Digital informs small and medium-sized enterprises about the opportunities and challenges of digitisation. The supported competence centers help with expert knowledge, demonstration centers, best-practice examples as well as networks, which serve the exchange of experience. The Federal Ministry of Economic Affairs and Energy enables the free use of all services offered by Mittelstand Digital.
Are you a small or medium-sized company and would like to take advantage of the opportunities offered by digitisation?
Get in touch with us and make use of our offers! Further information can be found at www.gemeinsam-digital.de
|Duration||07/2016 – 07/2019|
|Sponsors||German Federal Ministry for Economic Affairs and Energy|
Annika UlichDeputy research project manager: Innovation, Entrepreneurship & Society
Christoph GerlingResearcher: Innovation, Entrepreneurship & Society
Juliane HennStudent assistant: Innovation, Entrepreneurship & Society
Lea ErlenweinStudent assistant: Innovation, Entrepreneurship & Society
Marie BlümlStudent assistant: Innovation, Entrepreneurship & Society
Miriam Wolf, Dr. (on parental leave)Project lead (on parental leave): "Gemeinsam Digital" (IES)
Nastasja KroheStudent assistant: Innovation, Entrepreneurship & Society
Nils HungerlandStudent Assistant: Innovation, Entrepreneurship & Society
Philip MeierResearcher: Innovation & Entrepreneurship
Tanja ZagelHead of Science Communication | Project Management: Digital Continuing Education
Janis StöckleStudent Assistant: Innovation & Entrepreneurship
Lectures and presentations"Kooperation zwischen Startups und Mittelstand"
Mittelstand 4.0 Kompetenzzentrum Regionalkonferenz Berlin. Gemeinsam Digital: Mittelstand 4.0-Kompetenzzentrum. Mercure Hotel Berlin Tempelhof, Berlin, Germany: 08.11.2018