Gemeinsam Digital – SME 4.0
Small and Medium Enterprises (SME) are the backbone of the German economy but many struggle to define a digital strategy and leverage competitive advantages through digital technology. 94% of SME confirm that digitalisation highly influences their business but only one third consider the degree of digitalisation in their own business as high. Main reasons why digital transformation fails are a lack of clear objectives on management level as well as a lack of digital skills on an employee level.
The Mittelstand 4.0 Kompetenzzentrum Berlin _Gemeinsam Digital, initiated by the Federal Ministry for Economic Affairs and Energy aims to motivate and enable SMEs on their way to digital transformation. Official partners of the initiative are the Bundesverband mittelständische Wirtschaft as well as established academic institutions from Berlin and Brandenburg such as the Hasso Plattner Institute, University of Potsdam, Brandenburg University of Applied Sciences, Lernfabrik Adlershof and the Alexander von Humboldt Institute for Internet and Society (HIIG).
Within the project the HIIG focuses on researching the knowledge transfer between highly digitalised startups and SMEs from an academic perspective. Research questions that the HIIG will deal with in detail are:
- How can SME learn from startups when it comes to digital transformation? How can startups profit from SME experience and tradition? What forms of collaboration are possible between the two?
- How do learning and development processes for innovation and digitalisation in SME work? How do SME assimilate knowledge and transfer it into organisational structures?
- What are supporting and hindering factors in the digital transformation of SME?
|Duration||07/2016 – 07/2019|
Jessica SchmeissDoctoral Researcher: Internet-enabled Innovation
João da MataFormer Student Assistant: Internet-enabled Innovation
Maria WeickardtStudent Assistant: Innovation & Entrepreneurship
Martin Wrobel, Prof. Dr.Associated Researcher: Innovation & Entrepreneurship
Nicolas Friederici, Dr.Head of Research Group: Innovation & Entrepreneurship
Philip MeierResearcher: Innovation & Entrepreneurship