Digital Innovation in German mid-sized businesses
Digitalisation brings new opportunities and growth potential, especially for the German Mittelstand. What kind of activities and strategies are pursued when it comes to digital innovation by mid-sized companies? What are the different approaches and how do success stories look like? In order to shed more light on these issues, the study “Digital Innovation in German mid-sized businesses” analyzes different companies and their approach to digital innovation. The respective projects do not only take place in different functional areas of the companies, but are also related to trending topics like Smart City, New Work, or Augmented Reality. Frequently, these projects are implemented in close collaboration with startups. The goal of the study is to present several examples and success stories from different companies and regions of Germany and to derive recommendations for action. The project will be carried out together with Sirius Minds and is supported by the HypoVereinsbank.
This project is being funded by HypoVereinsbank.
|Laufzeit||04/2018 – 12/2018|
Martin Wrobel, Prof. Dr.Associated Researcher: Innovation, Entrepreneurship & Society