Digitale Innovation im Mittelstand

Digital Innovation in German mid-sized businesses

Digitalisation brings new opportunities and growth potential, especially for the German Mittelstand. What kind of activities and strategies are pursued when it comes to digital innovation by mid-sized companies? What are the different approaches and how do success stories look like? In order to shed more light on these issues, the study “Digital Innovation in German mid-sized businesses” analyzes different companies and their approach to digital innovation. The respective projects do not only take place in different functional areas of the companies, but are also related to trending topics like Smart City, New Work, or Augmented Reality. Frequently, these projects are implemented in close collaboration with startups. The goal of the study is to present several examples and success stories from different companies and regions of Germany and to derive recommendations for action. The project will be carried out together with Sirius Minds and is supported by the HypoVereinsbank.

This project is being funded by HypoVereinsbank.

Laufzeitsince 04/2018
SponsorHypoVereinsbank

Contact

Martin Wrobel, Prof. Dr.

Associated Researcher: Innovation & Entrepreneurship

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ALUMNI

  • Therese Koppe Therese Koppe
    Former Student Assistant: Innovation & Entrepreneurship

Other publications

Wrobel, M., & Nicolai, A. T. (2019). Digitale Innovation: Digitale Arbeitsplattform für eine bessere Zusammenarbeit in Projektteams. Publication details

Wrobel, M., & Nicolai, A. T. (2019). Digitale Innovation: Aufbau einer Industrial Internet of Things Plattform. Publication details

Wrobel, M., & Nicolai, A. T. (2019). Digitale Innovation im Mittelstand. Fallbeispiele erfolgreicher Digitalisierungsprojekte, . Publication details

Wrobel M., Nicolai, A. T., & Stöckle, J. (2019). Digitalisierung im Mittelstand: fünf erfolgreiche Fallbeispiele. Publication details

Wrobel, M., & Nicolai, A. T. (2019). Digitale Innovation: Integration einer Online-Anzeigenplattform. Publication details

Wrobel, M., & Nicolai, A. T. (2018). Digitale Innovation: Smart Glasses für besseren Kundenservice. Publication details

Wrobel, M., & Nicolai, A. T. (2018). Digitale Innovation: Intelligente Müllentsorgung mit einer Smartphone App. Publication details