Myth: AI treats everyone equally and makes predictions fairly

Algorithmic power is accumulated at the hands of data companies that re-enforce new colonial dynamics. By taking a look at the Cambridge Analytica Scandal and the so-called content managers based in Manila, the myth about equal treatment in AI and predictive analytics will be tested. I argue that the data companies aim to control and change the political and social climates of the distance geographies by using both the analogue and the digital infrastructures.

Myth

AI is expanding political hierarchies between the global north and the global south.

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About the Author

Pinar Tuzcu

Post-doc fellow at the Department of Sociology of Diversity at the University of Kassel, Germany

Pinar Tuzcu completed her PhD in 2015 at the Sociology of Diversity department at the University of Kassel. Between 2015-2019 she worked in different projects as a Post-doc researcher and held an interim professorship for the General Sociology department at the Justus-Liebig-Universität, Giessen from October 2019 to April 2020. Since April 2020, as one of the main applicants, she works as a coordinator of the project “Re:coding Algorithmic Culture” funded by the Volkswagen Foundation.

Why, AI?

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