Martina Weifenbach, Dr.
Dr. Martina Weifenbach is a pioneer in linking Digital Innovation, New Work and Mindfulness. Through her doctoral studies at the Alexander von Humboldt Institute (HIIG) in Berlin, at the University of St. Gallen and at UC Berkeley on digital business model innovation of startups and established companies, she has developed a scientific cognition model for the design of change processes. Neuroscience complements her approach with the human consciousness perspective. This is becoming increasingly important for understanding the changes in the world of work and accompanying them in a meaning- and value-oriented way, without reducing the changes to blanket solutions.
Dr. Weifenbach is author of “Mindfulness and Innovation in Integrated Organizations”, executive coach and managing director of myndway. In her current research, she looks at mindfulness from neuroscientific and organizational perspectives. As an internationally trained yoga and mindfulness teacher, she is now leading the way in bringing together her digital expertise with accessible learning formats for employees*, teams and leaders around mindfulness, agile working and sustainable digitalization.
myndway represents Dr. Weifenbach’s holistic transformation approach in sustainable development and training concepts. The goal of myndway.com is to bring mindfulness and agility into companies. In this context, myndway and Dr. Weifenbach have already worked with companies such as Siemens, Google, Helvetia.
As a speaker and consultant, Dr. Weifenbach carries her vision of humane and successful companies into the world.
Journal articles and conference proceedings (3)
Schmeiss, J. & Dopfer, M., (2017). Digitale Geschäftsmodelle – Strategien der digitalen Transformation. Wissenschaft trifft Praxis, 8. Publication details
Dopfer, M., Fallahi, S., Kirchberger, M., & Gassmann, O. (2017). Adapt and strive — How ventures under resource constraints create value through business model adaptations. Creativity and Innovation Management, 26(3), 233–246. Publication details
Dopfer, M., Grafenstein v., M., Richter, N., Schildhauer, T., Tech, R., Trifonov, S., & Wrobel, M. (2015). Fördernde und Hindernde Faktoren Für Internet-Enabled Startups (Supporting and Hindering Factors for Internet-Enabled Startups). HIIG Discussion Paper Series, 2015(06). Publication details
Book contributions and chapters (3)
Dopfer, M. (2018). Why Business Model Innovation Matters to Startups. In P. Jackson, N. Richter, T. Schildhauer (Eds.), Entrepreneurial Innovation and Leadership. Preparing for a Digital Future. Cham, Switzerland: Palgrave McMillan. Publication details
Tech, R. P. G., Ferdinand, J.-P., & Dopfer, M. (2016). Open source hardware startups and their communities. In J.-P. Ferdinand; U., Petschow, & S. Dickel (Eds.), The Decentralized and Networked Future of Value Creation (pp. 129-145). Heidelberg: Springer. Publication details
Sauer, R., Dopfer, M., Schmeiss, J., & Gassmann, O. (2016). Geschäftsmodell als Gral der Digitalisierung. In O. Gassmann & P. Sutter, Digitale Transformation im Unternehmen gestalten (pp. 15-26). München, Deutschland: Hanser Verlag. Publication details
Working paper (2)
Dopfer, M. (2017). Pick and choose: A venture’s cognitive toolbox to business model innovation. HIIG Discussion Paper Series. Publication details
Dopfer M., Grafenstein, M. v., Richter, N., Schildhauer, T., Tech, R. P. G., Trifonov, S., Wrobel, M. (2015). Fördernde Und Hindernde Faktoren Für Internet-Enabled Startups. (Supporting and Hindering Factors for Internet-Enabled Startups.). HIIG Discussion Paper Series. Publication details
Other publications (6)
Dopfer, M. (2017). Open Innovation als Chance für neue Inkubations- und Kollaborationsmodelle. Digital Society Blog. Publication details
Dopfer, M., Weitzl, V. (2017). Die Entwicklung von Open Source und die Disruption der Hardware-Industrie. Digital Society Blog. Publication details
Dopfer, M. (2017). How do early ventures develop their business models. Doctoral Dissertation, University of St. Gallen.. Publication details
Dopfer, M. (2015). Roundtable ‘VCs X Startups’ am HIIG. Digital Society Blog. Publication details
Dopfer M. (2014). Be a unicorn. Pitch your business model and show your capability for innovation. Digital Society Blog. Publication details
Dopfer M. (2014). Let’s invent cars not just faster horses. Why moving within our network sometimes limits your horizon. Digital Society Blog. Publication details
Lectures and presentations (19)
Mindfulness in the innovative firm
Entrepreneurship and Business Models within IT
Making the customer king – A qualitative study on customer centric business model innovation of SMEs
From dinosaurs to business model masterminds
Becoming an innovation mastermind: Entrepreneurial capabilities of small business managers
Disputation of dissertation
Wie Achtsamkeit die Innovation fördert
Business Model Development as a Cognitive Capability
The Mindful Firm
Startup business model development: A cognitive capability
Widening the Entrepreneur’s Horizon: How the Entrepreneurial Agent shapes his Business Modelling Process
Startup Business Model Adaptations based on limited Resources
Chancen wagen druch die digitale Transformation
Gründe ein digitales Unternehmen
FEMALE TECH PANEL – WE CAN DO IT!
How the cognition of the entrepreneurial agent shapes a startup’s business model development
Business Model Development in Technology Startups
Seminar Qualitative Methoden
Showcase Accelerator: So können auch bestehende Firmen ihr Geschäftsmodell innovieren
Moderation of workshops and panels (2)
BMI Workshop Internet Policy Review
Business Model Innovation Workshop – Cross Industry
Organisation of events (4)
13.09.2017. Alexander von Humboldt Institute for Internet and Society, Berlin, Germany. Co-Organised by: Unversity St. Gallen (National)
Vivian Weitzl, Jessica Schmeiss, Martina Weifenbach, Thomas Schildhauer, Hendrik Send
Open! Plenary Meeting09.09.2017. University Grenoble, Grenoble, France (International)
Martina Weifenbach
The mindful firm25.11.2016. Kopenhagen Business School, Kopenhagen, Denmark (International)
Martina Weifenbach
d-werft Geschäftsmodell WorkshopFrom 12.01.2016 to 12.01.2016. Humboldt Institut für Internet und Gesellschaft, Berlin, Germany (National)
Kerstin Bass, Urs Kind, Martina Weifenbach
Participation as expert (2)
Vizions by Zalando
Cube Tech Fair
Position
Former Associated Researcher: Innovation & Entrepreneurship
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