Martin Wrobel, Prof. Dr.

Martin Wrobel is Professor of Business Administration and Entrepreneurship at Brandenburg University of Applied Sciences. Prior to this, he was a visiting professor of marketing at the Berlin School of Economics and Law where he also graduated with a master’s degree (MA) in international management.

Martin has been working as a researcher in the area of Internet-enabled innovation and entrepreneurship at Alexander von Humboldt Institute for Internet and Society (HIIG) since 2013. His Ph.D. research at Berlin University of the Arts focused on individual competencies of entrepreneurs in the sales and marketing role of an Internet-enabled startup. While working on his Ph.D., he built up the Startup-Clinics, a service offered to startups free of charge. Martin supported more than 100 startups with their challenges in marketing, sales, and HR. In his postdoctoral studies, he was in charge of the  “How to collaborate with startups?” project, a study that was conducted in cooperation with Spielfeld Digital Hub, a joint cooperation between Roland Berger and VISA Europe. Also, he was part of the “Digital Innovation in German mid-sized Businesses” project, supported by HypoVereinsbank. In the course of his research projects, Martin has been a visiting scholar at the Massachusetts Institute of Technology (MIT Media Lab) in Cambridge and at The New School (Parsons’ School of Art, Media, and Technology) in New York City.

Prior or parallel to his time at HIIG, Martin has been involved in building up two international Software as a Service startups (Meltwater and Freshworks) and expanding their European operations. He also worked in management positions for German retailer METRO GROUP.

Videos

Martin Wrobel

Position

Associated Researcher: Innovation & Entrepreneurship

Lectures and presentations

Enabling Collaboration Between Startups and Medium-Sized Companies in Germany
Global Research Symposium for Marketing and Entrepreneurship. Babson College, Wellesley, Massachusetts, USA: 08.08.2018 Further information

Martin Wrobel

Kooperationen zwischen Start-Ups und Mittelstand - Herausforderungen und Chancen
InnovationsForum: "Startup meets Mittelstand". BVMW. ZKM, Karlsruhe, Germany: 23.05.2018

Martin Wrobel

Kooperationen zwischen Startups und Mittelständlern. Modelle für die Zukunft
1. VDI-Fachkonferenz: Corporates und StartUps - Neue Geschäftsfelder und Digitale Transformation. VDI. Leonardo Hotel Arabellapark, München, Germany: 06.12.2017

Martin Wrobel

Kooperationen zwischen Startups und Mittelstand. Learn. Match. Partner
Vorstellung der Studie. Spielfeld Digital Hub, Berlin, Germany: 15.11.2017

Martin Wrobel

Are you ready to start-up?
Science Slam Deutschland. SO36, Berlin, Germany: 06.02.2017

Martin Wrobel

The role of applied research in our dynamic startup world of today using the example of the “Startup-Clinics” at the Alexander von Humboldt Institute for Internet & Society
The MENA Innovation Summit on Job Creation and Entrepreneurship. BMWi - Federal Ministry for Economic Affairs and Energy. BMWi - Federal Ministry for Economic Affairs and Energy, Berlin, Germany: 24.10.2016

Martin Wrobel

The Art of Startup Customer Acquisition
Lange Nacht der Startups. IHK Berlin. IHK, Berlin, Germany: 03.09.2016

Martin Wrobel

Innovation and Entrepreneurship at HIIG
Visit of a delegation of MBA students and professors from the IDC Herzliya. Alexander von Humboldt institute for internet and society. Humboldt Institut für Internet und Gesellschaft, Berlin, Germany: 21.07.2016

Martin Wrobel

Introduction to the App Economy in Europe and to the Entrepreneurial Research Lab at HIIG
Startup Clinics Talk: The App Economy in Europe. progressive policy institute & Alexander von Humboldt institute for internet and society. Humboldt Institut für Internet und Gesellschaft, Berlin, Germany: 09.06.2016

Martin Wrobel

How to land your first customers
Startup Camp Berlin (Session: Startup Camp Berlin). Humboldt-Universität. Startup Camp Berlin Humboldt Universität, Berlin, Germany: 08.04.2016

Martin Wrobel

Sales 101: 10 things you should consider when doing sales!
Lange Nacht der Startups. IHK Berlin. IHK Berlin, Berlin, Germany: 05.09.2015

Martin Wrobel

Things every founder should consider when doing sales!
Axel Springer Plug and Play. Axel Springer. Axel Springer, Berlin, Germany: 26.08.2015

Martin Wrobel

Competency Profiles for Internet-enabled Startups in Marketing and Sales: An Explanatory Qualitative Empirical Analysis
The WEI Business and Economics Academic Conference. Harvard University. Harvard University, Cambridge, USA: 08.06.2015

Martin Wrobel

The Importance of Sales for Startups
Startup Institute. Startup Institute Berlin. Startup Institute Berlin, Berlin, Germany: 06.03.2015

Martin Wrobel

The Sales and Marketing Clinic
Magical Startups. Magical Startups. W Hotel, Santiago de Chile, Chile: 06.01.2015

Martin Wrobel

Moderation of workshops and panels

Chancen und Herausforderungen von Kooperationen zwischen Startups und Mittelständlern
TOA Disrupted! The unconventional conference for Mittelstand, Startups and Corporates Tech Open Air Festival 2017. Tech Open Air, Berlin, Germany: 13.07.2017

Martin Wrobel

Organisation of events

B2B Sales Roundtable GDPR
14.05.2018. Humboldt Institut für Internet und Gesellschaft, Berlin, Germany (National)

Martin Wrobel

Media appearances

Wie mittelständische Unternehmen die Digitalisierung bewältigen (12.04.2019). konstruktionspraxis
Further information

Wie der Mittelstand die Digitalisierung erfolgreich anpackt (28.03.2019). innovations-report
Further information

Startup Guide Berlin Vol. 4 (01.06.2018). Startup Guide Berlin Vol.4

Diese jungen Leute (01.05.2018). Markets International
Further information

Mittelstand meets Start-up (26.02.2018). Wiener Zeitung
Further information

Zusammenarbeit von Start-ups und Mittelstand fördert Innovation (27.12.2017). markenartikel
Further information

Den perfekten Co-Founder zu finden ist wie eine gute Ehe zu schließen (04.09.2015). Gruenderszene.de
Further information