Lorenz Grünewald-Schukalla

Lorenz Grünewald-Schukalla is a project manager in the project team Third Engagement Report. Here he deals with questions of civic engagement in the digital world. Besides that he is researching the digital mediatization of music business and music culture. Therefore his Ph.D. project is about the changing relations of consumer brands and music from a media and communications perspective. He is managing director of the German Association for Music Business and Music Culture Research, publishes articles about memes or curates the music related track at re:publica.

Before joining the HIIG Lorenz was a research associate at the University of Applied Sciences for Media, Communication and Management. In 2012 and 2016 he was awarded with the Young Scholars Award of the International Music Business Research Association.

Lorenz Grünewald-Schukalla

Position

Project Manager: Third Engagement Report

Books

Grünewald-Schukalla, L., Lücke, M., Rauch, M. & Winter, C. (Eds.) (2019). Musik und Stadt: Jahrbuch für Musikwirtschafts- und Musikkulturforschung 2/2018. Wiesbaden: Springer VS. Publication details

Journal articles and conference proceedings

Engelmann, M., Grünewald, L. & Heinrich, J. (2012). The New Artrepreneur – How Artists Can Thrive on a Networked Music Business. International Journal for Music Business Research, 1(2), 31-45. Publication details

Book contributions and chapters

Grünewald-Schukalla, L., Schulz, B. & Winter, C. (2019). Der subjektive Wert der Pop-Festivals: Mediale Chancen und Herausforderungen von Event-Strategien. In L. Grünewald-Schukalla, M. Lücke, M. Rauch & C. Winter (Eds.), Musik und Stadt: Jahrbuch für Musikwirtschafts- und Musikkulturforschung 2/2018 (pp. 169-193). Wiesbaden: Springer VS. Publication details

Grünewald-Schukalla, L. (2018). Eine Methodologie für kulturelle Musikwirtschaftsforschung. In P. Tschmuck, B. Flath, & M. Lücke (Eds.), Musikwirtschaftsforschung: Die Grundlagen einer neuen Disziplin (pp. 27-55). Wiesbaden: Springer VS. Publication details

Grünewald-Schukalla, L. (2018). YouTubes Musikkultur zwischen Co-Creation und Kommerzialisierung: Produktivität als Werte-Schöpfung. In H. Neubauer, D. Mathei, & H. Schwetter (Eds.), Die Produktivität von Musikkulturen (pp. 75-98). Wiesbaden: Springer VS. Publication details

Other publications

Grünewald-Schukalla, L. (2019). Leslie M. Meier: Popular Music as Promotion. Music and Branding in the Digital Age, Grünewald-Schukalla, L. (2019). Leslie M. Meier: Popular Music as Promotion. Music and Branding in the Digital Age. In M. Ahlers, M. Lücke, & M. Rauch (Eds.), Musik und Straße (pp. 317–321). Publication details

Lectures and presentations

Das RUN DMC-Meme zwischen Aneignung und Abkürzung
re:publica19 tl;dr. re:publica 2019, Berlin, Germany: 07.05.2019 Further information

Lorenz Grünewald-Schukalla, Georg Fischer

Media appearances

Wie Memes die Karikatur verdrängen (05.07.2019). Deutschlandfunk Kultur
Further information