Making sense of our connected world
How a medium-sized lamp manufacturer reacts to digital change
Small and medium-sized enterprises are increasingly investing in digital innovation to respond to the rapid changes that meanwhile affect all areas of life and business. But how they make concrete…
An autopilot for online marketing
Online marketing is an important sales channel for many companies. But to make campaigns efficient, you often need to analyse large amounts of data. AI-based solutions such as the Adspert…
Quo vadis – what types of AI are produced in Germany?
AI startups in Germany are an important driver to fully exploiting the economic potential of AI through innovative products, services and business models. In this blog post, Jessica Schmeiss and…
The German AI startup landscape: trends and challenges
“We are gambling with our future in Germany. We definitely need more AI firms that develop solutions for our existing industry structure. Currently, we are missing that trend.” says Fabian…
Digitalisation in German SMEs: five successful case studies
Digitalisation offers new opportunities and growth potential, especially for German SMEs. But what specific activities and strategies are being pursued by SMEs in terms of digital innovations? What are the…
Broaden our horizons: Digitalisation in the SME sector
Since 2016, the HIIG has been actively supporting German small and medium-sized enterprises within the context of a BMWi-funded project to better assess and master the opportunities and challenges of…
Digital innovation and entrepreneurship
Increasingly, small and medium-sized enterprises (SMEs) are investing in digital technologies to respond to the rapid changes that are now affecting almost all sectors of life and work. Many SMEs take this step either to realign their business model, to make their processes more efficient or simply because they are forced to do so by structural change and altering customer needs. But what concrete activities and strategies do SMEs pursue in terms of digital innovation? What are the different approaches? What exactly do successful digitisation projects look like in medium-sized companies? In our dossier we get to the bottom of these and other questions.
Work in the digital age
The future of work is now. We work side by side with intelligent technologies. Does that frighten us or does it give us courage? Automation and AI are changing the world of work. How will we work tomorrow, and who gets a say? No machine can give us the answers. At least for now. The issue in focus “work in the digital age” was created in 2017 during the research project Competing and Complementing – The Relation of Co-determination and new Participatory Platforms within Companies. Among others, the research project Artificial Intelligence & Knowledge Work – Implications, Opportunities And Risks currently investigates the future of work.
