Customer acquisition is one of the biggest challenges that German or European Internet-enabled Startups face. The article discusses three factors (customers, competitors, ressources) to consider when deciding on sales and…

In this article, HIIG PhD candidate and UC Berkeley visiting research scholar Martina Dopfer looks into the vibrant startup-scene of the Bay Area and compares it to Berlin. Although there…

Have you ever noticed that some robots look super cute while others look incredibly creepy? Imagine, for example, Wall-E of the same-titled movie: Eyes that look like binoculars, no face,…

The mixture of editorial and advertising content in television and on platforms like YouTube is a phenomenon that can widely be observed. According to laws this separation is obligatory at…

Big data is in the ascendant in medicine. On this point, there is agreement among industry players and observers. We have increasingly powerful hardware and software, which make it possible…

Employee satisfaction and engagement are widely acknowledged as primary drivers of a firm’s productivity and innovativeness. This is particularly true for startups – a young, fast growing and innovative breed…

This blog post is a call for accelerator programs to be more transparent regarding their performance and more rigorous in gathering data on the progress of their startups. Along with…

The current process of digitalization has led to a deregulation of the television market. These changes force production companies to examine their core business and strategically reposition themselves on the market. This blog article describes the challenges and perspectives of the production…