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Florian Irgmaier

Florian Irgmaier studied political and administrative sciences at Potsdam University (B.A.). At the moment, he is finishing his M.A. in social sciences at Humboldt University Berlin. His studies centered on concepts and variations of evidence-based policy, the sociology of knowledge, and political theory. In his Master’s thesis, he investigates how the behavioural sciences’ reframing of human nature alters the criteria we apply when evaluating the legitimacy of state interventions into our private lives.

His research focuses on novel regulatory practices that draw upon behavioural sciences as well as upon automated data analysis in order to subtly stimulate or constrain certain forms of behaviour.

Other publications

Grafenstein, M. v., Hölzel, J., Irgmaier, F. & Pohle, J. (2018). Nudging: Regulierung durch Big Data und Verhaltenswissenschaften. Publication details

Lectures and presentations

Introduction to Big Data and Nudging: Preliminary Findings
Nudging and Digital Platforms. Humboldt Institute for Internet and Society. Humboldt Institut für Internet und Gesellschaft, Berlin, Germany: 10.01.2018

Florian Irgmaier

Organisation of events

Nudging and Digital Platforms
with attending Vip: Maximilian Mayer. 10.01.2018. Humboldt Institut für Internet und Gesellschaft, Berlin, Germany (International)

Florian Irgmaier, Maximilian von Grafenstein, Jörg Pohle

Media appearances

Nudging zur Verhaltenssteuerung der Bürgerinnen und Bürger (16.02.2018).
Further information

Florian Irgmaier


Former Researcher: Big Data & Nudging


Tel. +49 30 2007 6082 Mail

Current HIIG research activities

Research issues in focus

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