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Changing the picture 2016


The film and television industry is heavily transformed by the usage of new technologies since ever it came to existence. The innovative digital technologies are fundamentally challenging producers, film makers and entertainment industry alike. They are not only coping to the challenges but innovating the industry of moving images themselves. The way that consumers interact will change in the process. How will we consume content in 2020 and what will the production tools look like? To what extent are new technologies challenging modern Storytelling?


The CHANGING THE PICTURE Technology Conference will take place for the fourth time in Germany’s capital region at the renowned Babelsberg Studios in Potsdam, from 17 to 18 November 2016. It showcases the newest applications and expertise for technologies shaping content production and distribution for TV, cinema and internet.


CHANGING THE PICTURE addresses international participants from across the film, television and digital production sectors, ranging from storytellers to producers and creative technologists, as well as broadcasters and distributors. The conference also welcomes all media professionals who are creating and marketing video content for the digital industries.


This highly specialized event takes a pragmatical approach, exploring tools and case studies, while keeping an eye on the overall perspective of future trends in state-of-the-art media technologies.


Discover and discuss how storytelling and technology are intertwined. Meet leading international speakers in keynotes and panels, and take part in the networking opportunities. Find talents, projects and partners to develop your business. Make the most of two fully packed days in Babelsberg!


The cooperative research project dwerft – linked film & tv servicesin which the HIIG is involved, resides at the world’s oldest film location, against the backdrop of an increasing importance of IT technologies and the challenge of only partially compatible data and metadata. In Babelsberg, »dwerft« addresses these challenges with an open and common core technology: «Linked Production Data».

visit event page
program overview


Early Bird Ticket (until 21 october)120,00€
Standard Ticket150,00€


The registration is possible at the events homepage.


Event date

17.11.2016 - 18.11.2016 ical | gcal


fx.Center Babelsberg,  August-Bebel-Straße 26,  14482 Potsdam


Florian Lüdtke

Ehem. Koordinator Wissenschaftskommunikation

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