Shaping the Airbnb Experience: How Platforms Manage Service Providers in the Sharing Economy

Have you ever noticed that Airbnb stays tend to resemble each other quite a bit, regardless of whether you are staying in, say, London or Lisbon? If so, this is no coincidence. In this blog post, I describe the strategies and tactics which platforms such as Airbnb use to manage service providers in the sharing economy and create distinctive customer experiences.