Strategies for Designing and Growing Business-to-Business Platforms A Study of Six Cases Across Industrial Sectors in Germany.

Can business-to-business (B2B) platforms copy the proven strategy playbooks from the consumer sector? Yes and no. In B2B, platforms apply specific strategies to overcome growth-limiting circumstances, like heterogeneity among ex-ante relationships between a limited number of potential users. This means that they weigh up the interests of individual user groups and allow for greater diversity of interactions.